Oct 05 2008
Ads from the Outskirts: JBS Underwear “Women in Men’s Underwear” (Discretion Advised)
Discretion is advised. This piece contains some explicit content and is not intended to offend but to inform.
JBS 2008
Welcome to the second installment of Ads from the Outskirts. This time around Demark’s version of a JBS Underwear campaign takes the term “boy shorts” to new plateaus and shows why privacy can be a great thing for certain young ladies. The piece comes from Danish agency & Co among an array of contributors to a broad campaign across multiple media. Is it sexist? Is it unexpected? One might say so! Use your own judgment and leave a respectful comment. All defamatory comments will be deleted.
Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen
Try not to be offended… it is after all, The Outskirts.
I don’t think it’s meant to be offensive b/c it’s true! Men (straight men at least) don’t usually like to look at other naked men! Also, all the burping, farting, and butt scratching the girl does, women do that too! We can’t be lady like all the time! Also, I do like the print ads, it’s both provocative and tastefully done at the same time.